Frederick August Otto Schwarz, namesake of the world-famous retailer FAO Schwarz and his three brothers from Westphalia, Germany founded FAO Schwarz more than 145 years ago. Today, FAO Schwarz has evolved from a simple toy store into a must-see world-famous experience. Our three stores, catalogs and website enchant our customers and ensure memories that last a lifetime.
We choose our products carefully to insure that we honor our 145 year old tradition of offering quality products, but we also take care to make sure our selections are relevant to each new generation. Each product reflects FAO Schwarz's dedication to quality and creativity. Our customers trust us to deliver extraordinary products and there is a sense of joy, from us and from our customers, when they discover the many unique products at FAO Schwarz.